Our People
Iyeshatu Thelma Ajawara President/CEO

Iyeshatu Ajawara was born in Freetown Sierra Leone, West Africa. She emigrated to the USA in 1981. Earned a Bachelors Degree in Radio/Television Film Production & Management from California State University in Northridge.

Iyeshatu is a dynamic professional with over 17 years of experience in advertising and marketing. She is well experienced in general market and multi-cultural media that includes Radio, National and Spot TV, Cable, Digital, Outer Home and Print.

She has provided strategic contributions and helped to translate client’s vision into brand strategies. Iyeshatu has worked for advertising agencies that provided media and advertising services for fortune 500 companies including but not limited to Universal Pictures/Studios, Buena Vista Pictures, General Mills, Bank of America, Johnson & Johnson, Kia Motors, Mobil, Safeway and Wells Fargo. She was part of the Conill team that was short listed in 2009 Cannes Awards for the Innovative Use of Media Category .

Iyeshatu co-produced the following movies “Angel in The Midst” and “Money Doesn’t Grow on Trees”, in association with Das Film Works.

Her current projects include but are not limited to:
  • “The Hut”
  • “Just Arrived”
  • “Pan Africans on The Silver Screen” (PASS)
  • “Africa N’ Style”